From case building to patterns—real-time retail security without infrastructure
SEATTLE, WA, UNITED STATES – SAFR today announced new investigation capabilities for SAFR Guard, without the need for on-site servers. Retail securi [...]
Independent Retail Deserves AI Tools
Theft and harm do not only affect large retailers. They hit small businesses too. The difference is that small retailers often feel the impact faster [...]
Stop Building Cases. Start Preventing Them.
The loss prevention industry has a weird obsession with building bulletproof case files. Hours of footage review. Transaction logs. Witness statement [...]
When a Major UK Retailer Got Honest About Face Recognition, This Happened
Here's what every US retailer thinks will happen if they're transparent about using facial recognition: Customer revolt. Boycotts. Angry tweets. Lega [...]
Prevention Before Escalation: A Smarter Approach to Retail Loss Prevention
For decades, retail loss prevention has been reactive – responding after merchandise is already in a cart, concealment has occurred, or an incident i [...]
Proactive Loss Prevention: The Future of Retail Shrink Prevention
“A recent Grocery Dive article highlighted how independent grocers are approaching shrink using new tools, and it signals a bigger shift happening ac [...]
SAFR Appoints Cory Wilson as Head of Sales for SAFR Guard
Security technology veteran joins to lead enterprise partnerships in retail loss prevention SEATTLE, WA – December 29, 2025 – SAFR announced today th [...]
SAFR Cameras Achieve Full Dubai SIRA Certification in Partnership with AgilityGrid
SAFR cameras are now SIRA-certified in Dubai, combining surveillance and facial recognition in one device to lower cost and complexity. Purpose-buil [...]
SAFR Launches Cloud Integration with Genetec Security Center (SC) SaaS, Unlocking Seamless Facial Authentication and Panel-less Door Control
AI-driven edge solution stops threats in real time, empowering retailers to prevent crime, protect employees, and enhance customer experience. Seattle [...]
Closing the Gaps: Combining Face Matching with LPR to Outsmart Retail Crime
Kudos to the retail and law enforcement teams behind recent ORC ring takedowns. In many cases, License Plate Recognition (LPR) helped identify suspect [...]
