Retail store entrance with clothes on display

SAFR: The New Face of Retail Security

In retail, safety and trust are everything. Whether it’s protecting employees and customers, preventing loss, or improving operational awareness, SAFR uses real-time intelligence to keep your business secure and your operations efficient — all while respecting privacy and community values.

SAFR Guard

Purpose-built face matching

SAFR Guard helps retail stores of all sizes identify known threats through real-time alerts of repeat offenders, and a server-free installation.

Learn why a grocery retailer chose SAFR.

SAFR Analytics

Actionable Insights from Every Customer Visit

Gain real-time insight into visitor trends with SAFR Analytics. Measure traffic flow, demographics, and sentiment to enhance safety and optimize operations.

Two women entering a retail store
Dubai mall at night

Learn why one of the largest Shopping and Entertainment Destinations in the world chose SAFR.

SAFR SCAN

Frictionless Access, Seamless Experience

Improve security, safety, and throughput with contactless, AI-powered face matching access control at the edge.

Woman looking into SAFR Scan

Coming Soon: how leading retailers are using SAFR Scan for secure, contactless entry and staff authentication

Smarter, More Secure Retail Stores Start Here

Retail leaders don’t just keep up with industry standards – they set them.

Two women shopping in a clothing store

Learn how you can employ our cutting-edge technology to improve security and reduce shrink at your stores.