New Partnership Allows for the Efficient, Accurate Analyzation of Live and Recorded Video

Seattle, WA — August 29, 2022 — RealNetworks, Inc. (NASDAQ: RNWK), creator of AI facial recognition platform, SAFR, is proud to announce its strategic partnership with Geutebruck Pacific, one of the world market leaders in video management systems. This new partnership sees Geutebruck Pacific sign an exclusive distribution agreement with SAFR for Australia and New Zealand.

“We are very excited to have this exclusive license sales agreement for our AI facial recognition software [SAFR] for the ANZ market with Geutebruck Pty Ltd.,” said Noriaki Takamura, Vice President of APAC Sales & Business Development, SAFR. “I hope we can solve a lot of social problems and enable [digital] acceleration in the ANZ market with the Geutebruck team and their integrated VMS with SAFR.”

The partnership with SAFR effectively expands Geutebruck’s competency in video analytics. Under the new partnership, security operators are supported in immediately recognizing unwanted persons in restricted spaces by triggering an alarm within milliseconds. The access of unauthorized persons can also be identified reliably in video recordings. Using the tamper-proof .gbf image format, the videos are also accepted as judicial evidence.

“We decided on SAFR, Realnetworks’ AI facial recognition, because of its nearly 100% accurate recognition,” said Anthony Brooks, Managing Director, Geutebruck Pacific. “[SAFR] allows Geutebruck video recordings to be analyzed even more accurately, faster, and automatically. With SAFR, we are pleased to offer our customers this exceptional AI component that efficiently enhances an organization’s safety and security.”

SAFR’s facial recognition speed is unparalleled, with analysis and results delivered within ~0.1ms, making it an ideal solution for physical access control without delay.  SAFR can be applied to meet a variety of physical security, workforce management, and health-safety applications with ease. Applications include, but are not limited to, access control, watch lists for security surveillance, demographic analysis for digital signage whilst maintaining stringent privacy protection and GDRP compliance, e-payments with multi-factor authentication, and more.

To learn more about SAFR from RealNetworks, please visit

About SAFR
SAFR ( is the world’s foremost facial recognition platform for live video intelligence. It taps the power of AI to help the world get back to work. Whether it’s used for occupancy counting, face mask detection, or touchless entry control, SAFR can be deployed on premises, in the cloud, embedded in a smart camera, or with a VMS. SAFR enhances security, heightens situational awareness, and delivers insights that improve operational efficiency and protect the health and safety of people everywhere.

About Geutebruck
Geutebruck ( is a world leader for video systems “Made in Germany”. The medium-sized, internationally active, family-owned company enables customer-specific solutions with value imaging and video security that minimize losses and maximize profits. In this way, Geutebruck helps to protect: People, property, relationships or processes.

© 2022 RealNetworks and SAFR SCAN are trademarks of RealNetworks, Inc. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

Kat Mullins /LRG Marketing